About me

I’m Sarel Attia, an industrial designer focused on research-based design, emphasizing a deep understanding of user needs and integrating them into the development of innovative and technological products. I believe that design has the power to drive positive change, and I aim to create products that improve users’ quality of life, are accessible, and offer real value.

My design approach balances creativity and practicality, viewing each project as a holistic process that begins with in-depth user research and continues with developing innovative solutions that are not only technologically advanced but also sustainable and socially responsible.

During my Bachelor’s degree in Inclusive Industrial Design from Hadassah Academic College, I gained broad knowledge in areas such as UX/UI design, product development, sustainable design, and design strategies. My experience at Studio Grizim further enhanced my skills in user insights analysis, market research, and 3D modeling, working closely with multidisciplinary teams.

The products I design combine sustainability principles with advanced technology, aiming to improve user experiences and offer relevant, future-focused design solutions.

Among my technical skills, I am proficient in 3D software such as SolidWorks and Rhino3D, rendering and editing tools like Adobe Illustrator and KeyShot, as well as digital development tools like Figma and WordPress.

I am always striving to solve complex design problems through creative and innovative thinking while maintaining a focus on aesthetics, functionality, and accessibility.